Psychologist Gloria Martinez Ayala tells the Huffington Post that coloring triggers and stimulates the brain areas associated with motor skills, creativity, and the senses. Coloring helps to calm the part of our brains called the amygdala, which controls our emotions and stress. Simply put? Coloring takes our minds off our problems, and as a result leaves us feeling much more relaxed, rested, and at ease. Furthermore, experts say that concentrating on a coloring book lets us mentally escape by bringing back memories of childhood, a less stressful time for many of us.
As the Huffington Post points out, coloring books for adults are best sellers in France and the U.K. Hachette, a French publisher, has even capitalized on the trend by selling a 20_volume collection of stress_reducing coloring books called Art_Thérapie. Using coloring books to de_stress has been especially popular amongst French women, who have even taken to posting their creations on social media and forming Facebook groups to share coloring tips.