It sure wasn’t what I expected when I interviewed hundreds of high earners for my books; Secrets of Six-Figure Women and Overcoming Underearning®. Very few of these highly successful women were driven by money, yet they still demanded to be well compensated because – and here’s the Big Secret – they felt they were worth it.

The good news is that it’s possible for all of us to build up our self worth. Here are some tips for pumping up your self-esteem along with your net worth:

1. Think Big, Then Think Even Bigger

What most of us do is unwittingly limit our earnings by lowering our expectations.  Especially women.  The idea is to think in terms of what you are worth, not just what you assume the market will bear.

2. Do Your Homework

One of the worst negotiating mistakes women make is picking a number out of the air that’s way too low.  The smarter ones find out their market value by researching the going rates, then ask for more than is offered so they’ll have room to maneuver and negotiate.

3.  Take the Initiative

Have tangible evidence of what you bring to the table.  Maybe you saved your company x-amount of dollars or had an idea that generated so many sales. Every time you accept more responsibility, successfully complete a challenge or create positive changes, document it.  Keeping records is an effective means of demonstrating your value to an organization.

4.  Daily Affirmations – Act As If

Affirmations are positive statements expressed as if they’ve already happened.  For example: “I have the confidence to ask for what I want” or
“I deserve more money in my life“.   Write them down.  Post them in full view. Say them out loud as often as possible.  When you act as if you’re worth a lot, you’ll eventually convince yourself as well as others.

5.  Challenge yourself in other areas

A stretch in any area of life has a ripple effect in other areas as well.  If you can’t quite get yourself to volunteer for that tough assignment or ask for a raise, try signing up for an art class or running a marathon.  Anything that puts you out of your comfort zone builds confidence and self-worth.

By practicing these tips, you’ll begin to notice a shift in how you feel about yourself.  Making more money becomes not something you should do, but something you have to do – because you know in your heart you’re worth it.

Barbara Stanny

The leading authority on women & money
barbara@barbarastanny.com
www.barbarastanny.com

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More than half of the 1000 women polled by Pink Magazine and KPMG in 2006 felt they are not fairly compensated for their work.  But here’s my question. How many of them actually asked for more money? My guess, not many.

A salary offer is not a foregone conclusion. Ninety percent of Human Resource professionals polled expect salaries to be negotiated. Overcoming underearning requires you take a stand, ask for what you want, negotiate until you reach a mutually satisfactory agreement, or walk away where appropriate.

Here’s some suggestions for negotiating effectively.

• Know what you want. Research the going rates in your field. Ask the high end of the spectrum. You can always negotiate down, but never up.
• “No” means “not now.”
• Negotiate salary only after a job offer. Don’t be the first to bring it up. “Make them fall in love with you before talking money.” (Wall Street Journal, 10/29/04)
• Negotiate more than money: early salary review, signing bonus, relocation costs, profit sharing, flexible schedule, paid time off, benefits, perks, educational programs, expense account, club memberships, bigger office, laptop, cell phone, job title.
• Act confident (even if you don’t feel it). Communicate with authority. Perceived confidence has a big impact.
• Request 24 to 72 hours to think over the offer.
• Always start negotiations on a positive note. For example, thank the employer for the opportunity and make a counter offer.
• If someone acts put off by a reasonable counter offer, consider it a red flag. Perhaps the employer doesn’t value what you bring to the table.
• The best time to negotiate, or renegotiate, is when you have other offers.
• Get the offer in writing.
• Above all, focus on relationship building. “It’s always harder for someone to say ‘no’ if they know you and like you.” (www.WallStreetJournal.com)
• Practice negotiating with a friend or in the mirror. Have points prepared, build a case, around your value and what you bring to the company.

Even though these women were not driven by money, they demanded to be well compensated because-and here’s the Big Lesson- they felt they were worth it.

The problem: women, in general, devalue themselves. These women, however, taught me specific ways to strengthen self esteem. Here are 5 tips for pumping up your self-worth along with your net worth.

1. Think Big, Then Think Even Bigger – What most of us do is unwittingly limit our earnings by lowering our expectations. Especially women. The idea is to think in terms of what you are worth, not just what you assume the market will bear.
2. Do Your Homework – One of the worst negotiating mistakes women make is picking a number out of the air that’s way too low. The smarter ones find out their market value by researching the going rates, then ask for more than is offered so they’ll have room to maneuver.
3. Take the Initiative - Have tangible evidence of what you bring to the table. Maybe you saved your company x amount of dollars or had an idea that generated so many sales. Every time you accept more responsibility, successfully complete a challenge or create positive changes, document it. Keeping records is an effective means of demonstrating your value to an organization.
4. Daily Affirmations -Act As If - Affirmations are positive statements expressed as if they’ve already happened. For example: “I have the confidence to ask for what I want.” “I deserve more money in my life.” Write them down. Post them in full view. Say them out loud as often as possible. When you act as if you’re worth a lot, you’ll eventually convince yourself as well as others.
5. Challenge yourself in other areas – A stretch in any area of life has a ripple effect in other areas as well. If you can’t quite get yourself to volunteer for that tough assignment or ask for a raise, try signing up for an art class or running a marathon. Anything that puts you out of your comfort zone builds confidence and self-worth.

By practicing these tips, you’ll begin to notice a shift in how you feel about yourself. Making more money becomes not something you should do, but something you have to do-because you know in your heart you’re worth it.

If you have other suggestions, I’d love to hear them.

OK, she may be exaggerating…a bit. But in truth, what she learned IS one of the most powerful, and best kept secret among Successful High Earners (SHEs). It’s also the biggest show-stopper for underearners.

The secret– so utterly simple, yet so profoundly difficult—goes like this: “When you commit to a goal, you don’t have to know how you’ll achieve it. You just need to do what comes next.”

I learned this from my interviews with SHEs. To paraphrase a famous quote, they’d set a goal, jump off the cliff, and build wings on the way down. Conversely, Underearners think they must have a full-blown plan all figured out before they’ll even allow themselves to consider taking a leap.

Here’s a typical conversation (from an actual email):

Woman: “When you say we ‘don’t have to figure it all out,’ does that mean I don’t have to figure out exactly how I am going to make the money I want to make?”

Me: “Yep. “

Woman: “Hmmm, that goes against my business school training that taught you have to make a business plan, a marketing plan to achieve your revenue goals.”

She’s right. The secret runs counter to society’s teachings. But the most successful high earners taught me otherwise.

The lesson I learned from them: The HOW is NOT important. I repeat, the HOW is NOT important. What matters most is your degree of commitment.

Here’s how the secret works. Commitments are like magnets. They draw opportunities to you, often disguised as coincidences. You turn on the news, step on the bus, bump into a friend, hear the phone ring, and from absolutely nowhere, someone or something shows up that’s just what you need.

(Warning: If synchronicities aren’t forthcoming, revisit you commitment. There’s a direct correlation between fierceness of commitment and frequency of coincidences.)

That’s how the secret works. Once you commit to a goal and get out of your own way, it’s mind boggling what can happen. Try it, and tell me your results.

These women are showing me a new, distinctly feminine paradigm of power.

These women are creating wealth and wielding clout on their own terms, in a decidedly womanly way.

These women have figured out how to ‘play with the big boys’, make the big bucks, all without pursuing the top-down, male-model of control, domination, and self aggrandizement.

These feminine pioneers of power are achieving extraordinary success, based on qualities that come naturally to women—partnering, nurturing, collaborating, empowering, helping others—and working toward goals that genuinely inspire them. Instead of playing like a man, they realized that they could change the rules to correspond to their values.

The late NY Congresswoman Bella Abzug, once said, “In the twenty-first century, women will change the nature of power rather than power changing the nature of women.” That’s precisely what’s happening.

“Men see power as an end. Power exists to have power”, explained Kaye Fittes, in an article on internet site Nightengale.com. “For women, power is a means to an end. To embrace power, women must see what good can come out of it.”

In other words, while men covet the cachet of the corner office, women crave the chance to make a difference.

That distinction is critical. The women I interviewed recognized that making millions was not an end, but a means, a tool for creating the life they wanted to live, becoming all they were meant to be, and making a difference in areas they deeply cared about. For them, the goal wasn’t to rival Bill Gates, but to build their own creative muscles and, in turn, benefit others, in the most meaningful, authentic, and lucrative way they can.

During our interview, Cynthia Good, co- founder of Pink Magazine, herself a woman making millions, beautifully described this phenomenon. “I have a visual of business women as race horses lined up behind the gates, ready to take off, and not just take off, but do it on their own terms by being fully themselves. That is the big difference, and that is why they want to take off, because for the first time, it’s fun because we can be who we are.”

Are you having fun yet???

2. Smart women don’t wait until they have a lot of money to begin. Wealth begins with as little as $25 to $50 a month. (If you simply put $2.00 aside every day, you’d have saved more than $60 at the end of each month). Through the “magic” of compounding, small sums grow into a sizable portfolio.

3. Smart women don’t wait for a crisis to get started. A crisis is the worst time to start anything. You can’t think straight. You tend to make terrible decisions, sink into paralysis, and leave yourself wide open to financial losses. Instead, make a conscious choice to become smart with money.

4. Smart women know with total conviction they must do it themselves. Dispelling the myth that “someday my prince will come” is the most important financial decision you will ever make. Prince Charming need not be a man, or even a person. Our “prince” could be an insurance settlement or the lottery, anything we fantasize will save us financially.

5 Smart women talk to others about money. You can learn so much from another’s mistakes and draw inspiration from their successes. You can use others as sounding boards, role models, and sources of encouragement, advice, and information. Why not start a financial book club or discussion group?

6. Smart women deal with their unconscious attitudes to avoid sabotaging success. If you find yourself fogging up or spacing out, if you can’t seem to apply the information you learn, or resist learning it in the first place, then chances are, psychological factors are impeding your progress. Once you identify your internal blocks, success can occur spontaneously, almost effortlessly.

7. Smart women understand risk makes her wealthy. Risk in the market refers to volatility and volatility refers to price swings. The more a stock moves up and down, the riskier it is. But those fluctuations only matter when you sell your holdings. The longer your time horizon, the less important those ups and downs are. If you’ve got say 10 years, those daily fluctuations are irrelevant.

Her response: Women give away their power before they even open their mouth.

How do we take back our power? I wondered. Here were her tips.

1. Take credit for your ideas. You must toot your own horn, brag about your successes. Let the powers-that-be know precisely what your contribution was to a project or the team. “Men are taught to showboat. Women are taught to be submissive. We need to learn to say, ‘damn I’m good.’”
2. Take responsibility for your mistakes. Your boss never wants to hear “yes…but” or any explanation. Instead, say ‘I made a mistake and I will fix it.” Robin tells me about a terrible mistake she once made, that lost business for the company, but she took responsibility, dealt with it professionally, and won her superiors’ respect. “It came a badge of honor by the way I handled it.”
3. Be prepared. Bring a list—that you’ve worked on for a least 3 weeks to a month—of what you want and what you’re willing to give up. For example, Robin says, “I may not need my name on the stationary, but flexibility to go to my kids activities is really important.”
4. Don’t look or act scared…even if you’re a quivering wreck. See yourself as an equal, adding value, deserving respect.
5. Ask for what you want firmly, confidently, and allow for silence. Women often talk too much when they get nervous. Listen to what they say, even if its criticism, without interrupting or justifying your actions.

I liked her advice. Especially the part about taking credit for your successes and responsibility for your mistakes. What do you think?

If you want to get a hold of Robin: robintennant@mac.com

Still, this trend is bound to play havoc in some relationships. For centuries, men’s self esteem has been heavily linked to their financial success…just as women’s sense of femininity has been connected to being taken care of. Sure times have changed radically…but some egos are having trouble making the transition.

And it’s not just men who are having a hard time…women are too. I’ve talked with a lot of women, ambitious as they are, who secretly resent their husband’s inability to bring in the big bucks.

Jean Chatsky wrote a terrific article on keeping your relationship intact when your man earns less. She offers 5 tips:

1. Talk and listen
2. Be his biggest cheerleader
3. Open yours, mine, and ours accounts
4. Focus on the endgame (i.e. your dreams and goals)
5. Recognize that marriage changes things

Excellent advice. Of the 5, I believe #1 is the critical piece. Especially the listening part. We all know it’s important to communicate. But fearful people can be vicious. Not because they’re mean-spirited, but because they’re scared. Make no mistake—role reversal can be scary because it threatens the status quo.

Successful communication means allowing anger, even rage, to be expressed…without taking it personally. It requires the willingness to tell your truth, blow off steam, express your fear and anger without the other person getting defensive, but listening with compassion and nonjudgement. Not easy, by any means.

I’d love to hear from those of you who have had these kind of discussions…what’s worked and what hasn’t??

One million dollars for speaking up!! What a price we pay for staying silent. If you feel you’re not getting paid what you’re worth (and really, who is???), I’ve got a great resource for you.

The Negotiating Women web site was designed by 2 high powered women, prolific writers and experts on the subject. Best of all, they offer 4 different e-courses that will teach you everything you need to know to be a top notch negotiator…and you can do it, at your convenience, in your PJs. I urge you to check them out.