For beginners I would suggest either the Staedtler or Faber Castell brand of pencils. These produce significantly better results than bargain bin pencils, provide good colors and allow you to try some simple shading and blending techniques. With practice the best coloring results can even be achieved with the most modest tools!
For a much lighter effect, you can mix a small amount of soft pastel with baby powder and apply it with cotton balls. This technique is usually used for gradient backgrounds. Lastly, enjoy your work! You can keep it in your portfolio folder or hang it on your wall. There are still a lot of ways to use coloring materials in order to give life to your drawings. Just don't be afraid to explore.