“You don’t get what you deserve. You get what you demand.”
–Dianne Bennett, a 7th grade dropout who became six-figure woman.

More than half of the 1000 women polled by Pink Magazine and KPMG in 2006 felt they are not fairly compensated for their work. http://www.pink.com But here’s my question. How many of them actually asked for more money? My guess, not many.

A salary offer is not a foregone conclusion. Ninety percent of Human Resource professionals polled expect salaries to be negotiated. Overcoming underearning requires you take a stand, ask for what you want, negotiate until you reach a mutually satisfactory agreement, or walk away where appropriate.

Here’s some suggestions for negotiating effectively.

  • Know what you want. Research the going rates in your field. Ask the high end of the spectrum. You can always negotiate down, but never up.
  • “No” means “not now.”
  • Negotiate salary only after a job offer. Don’t be the first to bring it up. “Make them fall in love with you before talking money.” (Wall Street Journal, 10/29/04)
  • Negotiate more than money: early salary review, signing bonus, relocation costs, profit sharing, flexible schedule, paid time off, benefits, perks, educational programs, expense account, club memberships, bigger office, laptop, cell phone, job title.
  • Act confident (even if you don’t feel it). Communicate with authority. Perceived confidence has a big impact.
  • Request 24 to 72 hours to think over the offer.
  • Always start negotiations on a positive note. For example, thank the employer for the opportunity and make a counter offer.
  • If someone acts put off by a reasonable counter offer, consider it a red flag. Perhaps the employer doesn’t value what you bring to the table.
  • The best time to negotiate, or renegotiate, is when you have other offers.
  • Get the offer in writing.
  • Above all, focus on relationship building. “It’s always harder for someone to say ‘no’ if they know you and like you.” (www.WallStreetJournal.com)
  • Practice negotiating with a friend or in the mirror. Have points prepared, build a case, around your value and what you bring to the company.